CREATIVITY
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Since
1993, the Creativity Workshop has been helping corporations and business
executives define and expand their creativity. We've
worked with CEOs from Fortune 500 companies, small business owners, entrepreneurs,
and think tanks. We have designed Creativity Workshops for specializations
as diverse as finance, IT, marketing, PR, branding, advertising, industrial
design, and medical and scientific research.
The Creativity Workshop offers a series of techniques that can help businesses develop their creative edge. Workshop exercises and techniques include our Ten Ways To Increase Business Creativity
1. Get over the fear of failure
Many of the greatest corporate success stories are individuals who were
willing to go out on a limb, make mistakes, and keep true to their
vision until they realized it. Our techniques work to alleviate the
fear of failure that can cripple business growth. Getting rid of that
fear frees up and optimizes creative thinking and expression.
2. Articulate and Gain Confidence in Your Vision
Creativity is known to be vital to business success, especially in these
economically uncertain times. Creativity needs to be exercised, just
like a muscle, for it to work at its best. Our exercises are geared
to opening up the mind to its creative power through guided visualization
exercises that can help you envision new ways of operation. We use
techniques of free form drawing and writing to bring forth important
and under-explored strategies. These exercises work against self-censorship
in the early stages of development so that critical analytical skills
don't come in too early and ruin nascent, intuitive concepts.
3. Play, Play, Play
Creativity no matter how serious has a foundation in play. Play is the
foundation of discovery and invention. We stress the importance of
playfulness in the workplace.
4. Collaborate
The Creativity Workshop believes that by sharing work in intimate groups,
participants learn self-confidence in what they have to share and how
to listen to their fellow team members. These two modes of expressing
and listening are vital to the success of any collaborative process.
The Creativity Workshop involves several modules of working in groups.
Team spirit is built in ways that yield respect, inspiration, group
intelligence, and brand new concepts.
5. Make Maps
Every project has a process or 'way'. The Creativity Workshop teaches
individuals how to track their processes by making journey maps of
its steps and the on-going progress of their work. The maps help participants
see where they are in their projects and where they can go with them.
Map work is done individually and collaboratively.
6. Do Free form writing and automatic drawing (no matter how uncreative
you feel!)
These exercises help business people find their unique, innate vision
and discover how to develop it, free of self-censorship and judgement.
We do this by using the tools of an artist--pencil. paper, and imagery
in pictures and words. Mapmaking helps you develop your gifts without
fear. These exercises also teaches imaginative editing techniques and
idea framing for proposals and projections.
7. Learn How to Tell an Engaging Story
Storytelling is vital to getting your products and services across to
the consumer. Be it visual or literary, it is one of the most direct
and human ways to share our ideas convincingly. The Creativity Workshop
teaches a series of storytelling and acting exercises to help companies
communicate with their audiences.
8. Expand and Change Your Perceptions
How we see is important to what we see and how we can project in terms
of our business's success. We teach a variety of exercises aimed at
altering perceptions physically (through cameras, cut out shapes, kaleidoscopes,
telescopes, microscopes) and emotionally (through fairy tales, memoir
writing or inter-generational interviews), which assist participants
in looking at projects from many different angles.
9. Use Your Everyday Environment to Get Inspired
We teach participants how to use their natural surroundings to generate
ideas for the workplace. Often the answer to your success is literally
'right before your eyes.' Exercises to be done in local cafes, libraries,
woods, and mountains show that inspiration can come from the most usual
and surprising of places.
10. Learn to Make More Time out of Not Enough Time
In our busy, multi-tasking world we seldom feel we have enough time to
try something new or creative. We teach participants that creativity
is not a waste of time, but one of their most important assets that
can make you more productive and happier. We show you how to ‘stretch
time’ so you feel you have more of it. Most of our techniques
use brief 15-minute blocks of time result in satisfying creative work
. Creativity, broken into these short modules, can be explored on an
on-going basis, both at work and at home.
11. Become a Self-Nurturing Person
We spend so much of our time encouraging and supporting others that at
times, we forget to nurture ourselves! The Creativity Workshop teaches
the importance of self-nurturing and its handmaidens-- play and curiosity.
We stress that being in a position of authority does not mean you must
always know the ‘right’ answer. Failures after all can
be the catalyst for the most astounding successes.
12. Tax-Deductible
Your workshop expenses may be tax-deductible if they are for your professional
development.
Check with your accountant.
Client list
What people in business say
about the effect of the Creativity Workshop
Client
list
Acoustiguide Corporation
Artissimo
BBC
Bayer AG
Berlitz International
Breathing Space
Briggs & Stratton
Bristol - Myers Squibb
Cardinal Health
Caterpillar
Cerebellum
ChartercomOne Eleven Interactive Inc.
Childrens Hospital Los Angeles
Colgate - Palmolive
EDS
ETH Zurich
Garnet Hill
Global Insight
Go2net
HBO
IKEA
I-traffic
Johnson&Johnson
JPMorgan Chase
Johnson & Johnson
L'actualité
L'Arche Belfast
LPK
Negotiation Mastery Inc.
Oracle Corporation
Procter & Gamble
Providence Center for Women & Enterprise
Schultz Consulting
Scott & White Memorial Hospital
Sloan Kettering Hospital
Sprint PCS
The Walt Disney Company
The Connection for Women and Families
The Nature Conservancy
Zimmerman Financial Group, RIA
What people in business
say about the effect of the Creativity Workshop
The new millennium needs bold, creative men and women
who can turn their dreams into reality... Shelley Berc and Alejandro
Fogel show how you can do this through their challenging and inspiring
creativity workshops...even a simple first contact will prove what these
two talented teachers can do for your own gifts.
Dr. Kirpal Singh, Writer, Professor, Singapore Management University,
Singapore
I have attended at least 10 creative seminars and this creativity workshop
is far above the others in its inspiration, positive spirit and techniques
for nurturing creativity. As the present and former President of companies
in photography, music, and sound creations, nurturing creativity in myself
and the culture of these organizations is critical to their and my success.The
Creativity Workshop changed me forever and moved me forward in managing
my creative companies, but more importantly in my personal determination,
commitment and creativity in my own projects. This workshop is important
for anyone who wants to better understand, develop and celebrate their
creativity in their personal or business life.
Barbara Roberts, President and CEO Acoustiguides, New York
The instructors created an atmosphere where everyone from student, to
business professional, to published novelist felt equally comfortable
creating and sharing stories, drawings, experiences. I've explored other
places and workshops that make me feel good while I'm there, that provide
activities that I know I really should make time for when I go back to
the real world. But yours is the first to provide methods and exercises
I not only want to use but feel compelled to use, in fact have already
used. I need to mention what I think was one of the key ingredients of
the workshop: the other attendees. I found them to be amazing, inspiring,
fascinating people. Something about this workshop draws truly incredible
people and they added immensely to my experience. I suppose much planning
has gone into these workshops, but the leaders were so focused on the
group that everything seemed to happen naturally.
Kelly Hevel, Planning Manager, Pfizer, Inc., New York
Too often in the workplace, a fear of being judged, of "failure," or
of appearing "foolish" to others stifles our most creative
thinking. The Creativity Workshop showed me how to first examine, then
overcome my personal insecurities so that I am contributing with more
freedom, boldness and confidence than ever before.
Barbara Bazaldua, Director of Editorial, Disney Consumer Products, Anaheim,
California
"It showed me new ways to be creative to meet the multiple business needs."
"What totally impressed me was just how much I feel that we accomplished while at the same time coming away feeling refreshed."
"What impressed me was the creativity that was brought out in us. It was an incredible time for us all."
"After the workshop my brain was so refreshed. My senses were sharpened."
" I feel like our team and the individual relationships are stronger and deeper after this experience."
Lia van Braaten and the members of the Global Design Division, Procter & Gamble, Division Retreat
Because I write for a living, I had forgotten how to write for fun.
I learned how to get to that "fun" part of writing again at
the workshop -- writing without rules or consequences -- letting words
and ideas spill out -- taking off the handcuffs I've been wearing in
my corporate life.
Amy White, VP Internal Corporate Communications,
Cardinal Health, Worthington, OH
The Creativity Workshop is one of the best ways to discover a new city.
Exploring our creative spirits each evening opened my visual and kinesthetic
senses for the following day.
Nancy Welch, President, Welch Design Group
Shelley and Alejandro allowed the wheels to start turning for me. I've
been talking for years about writing "my book " but it was
all talk and no action. Since returning from their workshop I have a
file that is filling rapidly with ideas and the backbone is starting
to take shape. For me, the benefits of their guidance include increased
confidence. I’ve learned valuable techniques to get me through
writer's block. It’s no longer something I fear as I've gained
some practical tools to work through it.
As if those benefits weren't enough, I also met some great people at
the workshop and had a lot of fun. Hats off to Shelley and Alejandro
for their wisdom, patience and guidance.
Diane Pick, President of Negotiation Mastery, Inc., New York
I came back so energized and excited about the prospect of really creating
something. Thank you so much for your encouragement and sharing so generously
of yourselves.
Kathleen A. Paris, Ph.D., Sr. Consultant, Services
for Planning & Improvement,
Office of Quality Improvement, University of Wisconsin at Madison
The contents of many workshops are often misrepresented when marketers
attempt to hook as many participants as possible; however, yours was
faithful to every word of its description. Your planning, experience,
talent, and dedication blended to create a wonderful flow. I left inspired
and energized.
Steve Adams, Small Business Owner, Texas
Contact us
1 (831) 915-5209
Creativity Workshop
We can help you learn to be more creative.
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1 (831) 915-5209